株式会社UBIQS

"Turning Tokyo into a showroom for the world." Using the roughly 1,000 guest rooms UBIQS operates in Tokyo — 150,000 guests a year, 85% from overseas — as the entry point, we serve Makinohara's fukamushi green tea and matcha as welcome drinks, in-room tastings and matcha experience sets. Our own platform Tranova sells to guests from before their stay through to after they return home, leading into repeat purchases via cross-border e-commerce. At the same time we use IT to accumulate data on purchasing by country, preferences between matcha and fukamushi tea, optimal pricing and how the next generation drinks tea, so we can judge which country to export to next. Working with tea farmers, processors and others in the region, we return new sales channels, brand value and profit to the area. We also convert vacant coastal houses into unstaffed hotels, drawing travellers who learned about Makinohara in Tokyo to visit in person. By combining tea, lodging, food, tourism and employment, we create a new industry in which people and money circulate, and bring Makinohara's tea to the world.

Original: 「東京を、世界へのショールームに」。UBIQSが都内で運営する約1,000室の宿泊施設（年間15万人・海外比率85%）を入口に、牧之原の深蒸し茶・抹茶をウェルカムドリンクや客室試飲、抹茶体験セットとして提供する。自社基盤Tranovaで宿泊前から帰国後まで一気通貫に販売し、越境ECで継続購入へつなげる。同時に、国別の購買や抹茶と深蒸し茶の嗜好、最適価格、次世代の飲まれ方をITで蓄積し、次にどの国へ輸出すべきかを見極める。茶農家・製茶会社など地域と連携し、新販路・ブランド価値・利益を地域へ還元。さらに海沿いの空き家を無人ホテルへ転用し、東京で牧之原を知った旅行者を現地へ誘客する。茶業×宿泊×飲食×観光×雇用で人とお金が循環する新産業をつくり、牧之原のお茶を世界へ届ける。